After months of inactivity, we decided to, essentially, re-start The Indigo Owl. Before it was just a way to test the waters and see if any of my extra jewelry would sell. Now, we've taken a more serious approach, which began with a complete re-design of the brand.
As you may have noticed, this blog has undergone some serious design modifications by my boyfriend/photographer/webmaster, Ryan Ritter. Even more impressive than the changes here, however, are those on the website. I hand-painted a new logo, as well as the background for the website, and Ryan was able to incorporate those into a new overall design direction for the business.
The second phase of our new approach was to build stock and get it online. Hundreds of dollars and many, many hours have been invested in the creation of over 30 pieces.
But one of the biggest changes we've made is that I am no longer doing the creative part on my own. My awesome friend Kay Brusca has joined me as a partner for the Indigo Owl, and together we're creating pieces not just for our online sales, but also for craft shows where we plan to start selling jewelry in the coming months.
These changes are huge and exciting and I hope you all like where this is going! We appreciate your support!
I'd better get back to beading now....here is a comparison of the old and new website designs, just for your sheer amusement!
Old:
New!:
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